Senior Lifecycle Marketing Manager
offer · sfbay · ai · senior-ic · Gusto
Own lifecycle marketing for Gusto's accountant and bookkeeper channel, focusing on email and webinar programs. Plan, build, QA, launch, and report on campaigns; manage webinar production and promotion; develop AI-powered workflows for segmentation, personalization, and reporting; collaborate cross-functionally with Product Marketing, Product, Analytics, Engineering, and Creative; and analyze performance to improve engagement, retention, and growth.